I help teams and individuals become great at making and selling products that people will buy. My own experience as an entrepreneur and innovator is why I'm effective at helping others.
I've successfully applied Jobs to be Done theory and practices to my own businesses. I have also helped many others do the same.
Looking for my book about Jobs to be Done?
On October 2nd, I released When Coffee and Kale Compete. It features case studies and interviews with entrepreneurs who have successfully applied JTBD to create successful products.
Download it now for free or buy it in paperback or kindle.
Want help with innovation and consumer insights?
Visit my consulting business Idealized Innovation, or you can contact me directly below.
Interested in a speaking engagement?
Visit this page to learn more, or you can click the contact me button below.
Tell me about what you're looking for, and how your attendees hope to make progress by going to your event.
Want to chat about Jobs to be Done (JTBD)?
As time permits, I enjoy discussing JTBD with anyone either via phone or email. Click contact me below, and tell me about your experience with JTBD thus far. List a few of your struggles with JTBD, innovation, and consumer insights.