Alan is known for advancing Jobs to be Done theory, and for creating Simulated Market Response: a methodology that predicts if and why consumers will (and won’t) buy a product.
His results include leading efforts to create award winning products, increasing revenues by millions of dollars, bringing internal alignment amongst teams, and stopping costly initiatives that would have wasted time and millions in R&D.
I’ll help you become great at creating sustainable growth
Jobs to be Done 2.0 is almost here!
Sign up to be notified about new videos, books, and training products.
Looking for my book on Jobs to be Done?
In 2016, I released When Coffee and Kale Compete. It features case studies and interviews with entrepreneurs who have successfully applied JTBD to create successful products.
Interested in a speaking engagement?
Let’s do a call. I’d like to learn about what you're looking for, and how your attendees hope to make progress by going to your event.
Want help with growth and consumer insights?
Visit my firm Revealed, or you can contact me directly.
